Online Gaming Connects Generation Y and Generation Z

In an interview, Giorgi Tsutskiridze, COO of Spribe, spoke about the company's Aviator product and how it will attract a new generation of players.

As generations change, online casino operators have tried their best to attract the Millennial (Generation Y) and Generation Z audiences with amazing spending potential, but most have not yet been able to establish an effective market transaction chain with these groups in a meaningful way.

Looking at the existing game and entertainment options in the market, the biggest reason may be that these casinos do not provide enough persuasion for them to abandon mobile and video games and turn to online casinos.

With the current products on the market, it is clear that there is a huge gap in the new generation of games that needs to be filled.

To fill this gap, Spribe launched a new product Aviator to seize the young market. This game is mainly mobile-based and focuses on fast-paced gameplay to attract players.

It also allows players to socialize in the game, and players can interact in chat and compete with others for leaderboard points. And Aviator's compatibility with desktops also makes the game more suitable for a wider range of people.

Giorgi Tsutskiridz, COO of Spribe, said that they focused on three things when developing Aviator.

The first is convenience and accessibility: the younger generation will only use online gambling platforms that are easy to access through smartphones and tablets, so mobile devices are the most important factor that cannot be ignored.

At the same time, social interaction is also necessary: Millennials are highly social and value the ability to interact with others in real time during the game. The lack of communication with comrades or messages from the enemy will make the game relatively boring.

The group connection between players is becoming more and more important in game development.

Finally, transparency and fairness are non-negotiable-Generation Y is generally skeptical of online gambling, so they are more likely to trust platforms that use provably fair algorithms, share detailed odds, and make a firm commitment to responsible gambling.

What do Generation Y and Z pay special attention to when gambling games?

Spribe has found a niche for itself in the market by “developing games that tap into the psychology of millennial and Gen Z players and providing them with an experience that keeps them on the edge of their seats from the first round to the last.”

Live betting is part of Aviator’s multiplayer and social game. It allows everyone playing the game to see how much other players are betting and winning. This special setting adds another layer of excitement to the player experience, builds trust in the game, and makes the jackpot seem more real, no longer something you can only see in game company promotional ads, which is why Aviator is so popular with this demographic. The game is now available on more than 2,000 online casino platforms, with more than 10 million players playing each month, and can handle up to 10,000 bets simultaneously, with more than 165,000 bets placed every minute worldwide.

With Aviator, Giorgi also found that players like to be in control of the game in their hands. They want to have some influence on the outcome of the game, even if the game is a game of chance. Therefore, in Aviator, the connection between the player’s decision and the outcome is clear and deep.

Players can also enjoy the competitive elements of the game and the ability to chat with others. These are key factors in the success of Aviator, so Spribe will continue to invest these key elements into the game in future product launches in the portfolio, not just this one.